北京航空航天大学，经济管理学院，信息管理与信息系统系，博士生导师
Email:iszhyao@buaa.edu.cn
办公室:A947,新主楼
欢迎学信息系统专业、管理科学与工程专业、概率统计专业的同学参加我们团队的研究工作．
【目前的研究领域】
1)Data/Web/Text Mining and Business Intelligence＼2)供应链风险管理＼3)社会化商务研究/电子商务系统研究＼4)IT/IS吸收与扩散研究（行为学方法，NeuroIS）＼5)基于Multi-Agents的信息系统开发＼此外在群体智能的理论及其经济管理中的应用、人工免疫系统的理论与应用方面有所涉及。
【研究项目】
1. 2017.1-2020.12，国家自然科学基金面上项目, 信息产品和服务的定价策略与实证研究. 项目获批号: 716710111。
2. 2014.1-2018.12，国家自然科学基金重点项目，“大型复杂产品的运作管理”，研究主要成员，项目获批号：71332003。
3. 2014.2-2015.12. 国家自然科学基金委管理科学部“十三五”战略规划研究。
4. 2013.1-2016.12，国家自然科学基金面上项目，“社会化商务中的消费者行为和定价策略研究”，项目主持人，项目批准号:71271012.
5. 2011.1-2013.12，国家自然科学基金面上项目，“零售商风险规避的二元渠道协调机制研究”，项目主持人，项目批准号:71071006.
6. 2009.2-2010.12. 国家自然科学基金委管理科学部“十二五”战略规划研究。
7. 2009.1-2011.12,国家自然科学基金研究创新群体项目：基于行为的若干社会经济复杂系统建模与仿真。群体骨干成员（项目主持人：黄海军教授）。项目批准号：70521001。
8. 2007.1-2009.12,自然科学基金，“需求依赖价格情况下零售商风险规避的供应链协调研究”,项目主持人，已结题。项目批准号:70672020,
9. 2003-2005，经济管理学院董事会青年教师基金：退货策略在单周期产品中的作用。
10.1995年10月-1998年10月，航空科学基金项目“EDI与GDSS的集成研究和在航空系统中的应用”。主要参加者。
11. 1994年10月-1997年10月，自然科学基金项目“群体决策支持系统GDSS与电子数据交换EDI的集研究”。参与者
【企业咨询】
1. 2009.10-2010.12，北京印钞公司MES信息系统项目实施。
2．1996.1-1997.1，中国航空信息集团公司（原中国民航计算机信息中心）办公自动化系统。
3．1993.6-1994.8，南方航空公司综合信息系统。
【代表性论文 (期刊)】
[1].Cungen Zhu， Zhong Yao*. 2017. Comparison between the agency and wholesale modelunder the e-book duopoly market, Electronic Commerce Research. 2017, Vol. 15, 1-25. (SCI)
[2].Zhong Yao*, Xin Wang, Jing Luan. 2017,Using Hidden Markov Model to Predict the Web Users' Linkage, Journal of Residuals Science & Technology, Vol. 14 No. 3,554-565. (SCI)
[3].Jing Luan, Zhong Yao* and Yan Bai. 2017. How Social Ties Influence Consumer:Evidence from Event-Related Potentials. PLOS One,12(1):1-15. (SCI)
[4].周丹,姚忠*,窦一凡.2017. 社交网络营销时消费者预算约束对推荐奖励策略的影响研究, 管理科学学报(录用).
[5]Jing Luan, Zhong Yao*, FuTao Zhao, Hao Liu. 2016. Search product and experience product online reviews: An eye-trackingstudy on consumers' review search behavior.Computers in Human Behavior, Vol.65, 420-430. (SCI)
[6]FuTao Zhao, Zhong Yao*,Jing Luan,and Xin Song, 2016. A Novel Fused Optimization Algorithm of Genetic Algorithm and Ant Colony Optimization.Mathematical Problems in Engineering,Vol. 2016, Article ID 2167413, 10 pages. (SCI)
[7]Zhong Yao*, Xi Xu, and Jing Luan. 2016. Impact of the downside risk of retailer on the supply chain coordination. Computers & Industrial Engineering Vol. 102, No. 7: 340–350. (SCI)
[8]窦一凡,姚忠*. 2016.考虑信息不对称的电子市场动态契约设计. 中国管理科学, 第24卷,第7期, 137-144.冯娇, 姚忠. 2016. 基于社会学习理论的在线评论信息对购买决策影响研究，《中国管理科学》（已录用）
[9]Xu Xi, Yao Zhong. 2015. Understanding the role of argument quality in the adoption of online reviews: An empirical study integrating value-based decision and needs theory，Online Information Reviews. Vol. 39 No. 7. 885 – 902. (SSCI)
[10]Qing Sun, Yao Zhong 2015. Evolutionary Game Analysis of Competitive Information Dissemination on Social Networks: An Agent-Based Computational Approach, Mathematical Problems in Engineering, Vol. 2015, Article ID 679726, 12 pages. (SCI)
[11]Bai Yan, Yao Zhong and Dou Yifan. 2015. Effect of social commerce factors on user purchase behavior:An empirical investigation from renren.com，International Journal of Information Management，Vol. 35, 538-550.(SSCI)
[12]Bai Yan, Yao Zhong , Cong Fenyu and Zhang Linlin. 2015. Event-related potentials elicited by social commerce and electronic-commerce reviews，Cognitive Neurodynamics，Vol. 9, No. 4, 1-10. (SCI)
[13]Luan Jin, Yao Zhong . 2015. Research on P System with Chain Structure and Application and Simulation in Arithmetic Operation，Discrete Dynamics in Nature and Society，Volume 2015, Article ID 123960, 11 pages. (SCI)
[14]张霖霖，姚忠，2015.基于顾客退货的风险规避型双渠道供应链最优策略研究，《计算机集成制造系统》，Vol. 21, No. 3, 765-775.
[15]冯娇，姚忠，2015. 基于强弱关系理论的社会化商务购买意愿影响因素研究.《管理评论》，27（12）: 99-109.
[16]Zhang Linlin, Yao Zhong. 2014. Decision Making for a Risk-Averse Dual-Channel Supply Chain with Customer Returns. In Decision Support Systems III –Impact of Decision Support Systems for Global Environments, LNBS, 184, 118-130. (EI indexed)
[17]Yao Zhong., Feng J. and Chen M-Z. 2014. Effectiveness of Returns Policies on Supply Chain Performance Under Price-dependent Demand with Dominated Retailer, Asian Pacific Journal of Industrial Management, 2014, 4(1):39-46.. (EI indexed)
[18]张霖霖，姚忠,2013.考虑顾客退货时在线企业的定价与订货策略，《管理科学学报》，Vol.16 No. 6，10-21.
[19]Xi Meng-Hao, Feng Ye, Zhong Yao and?Qiu-Hong Zhao. 2013. A Modified P-median Model for the Emergency Facilities Location Problem and its Variable Neighbourhood Search Based Algorithm. Journal of Applied Mathematics. Vol.2013, Article?ID?375657.
[20]王丽梅, 姚忠, 刘鲁, 2012. 基于需求价格相关商品的双源采购策略,《计算机集成制造系统》,Vol. 18, No.2, 396-404.
[21]Yao Z., Wang L-M, Wang X. 2012. Retailer Dominated Supply Chain Coordination with Supplier’s Fairness Preference. Asian Pacific Journal of Industrial Management, 2012, 3(1):12-20.
[22]王丽梅, 姚忠, 刘鲁,2012, 现货市场供应不确定下的优化采购策略研究, 《管理科学学报》,Vol.14, No. 4, 24-35。
[23]Yao Zhong, K. Liu, Stephen Leung and K. K. Lai, 2011.?Single Period Stochastic Inventory Problems with Ordering or Returning Policies.Computer & Industrial Engineering,61(2): 242-253. (SCI)
[23]Yao Zhong, J. Liu, and Z. -J. Wu. 2009. An Integrated Optimization Algorithm of GA and ACA-Based Approach for Modeling Virtual Enterprise Partner Selection. Database for Advances in?Information System.?40(1): 37-56. (SCI).
[24]Yao Zhong, Stephen C.H. Leung and K. K. Lai. 2009. Using returns policy to improve the supply chain performance under retailer’s competition with price-dependent demand.?Journal of Operations and Logistics, Vol. 2, No. 4., II.1-II.9.
[25]Yao Zhong, Stephen C.H. Leung and K. K. Lai. 2008. Manufacturer’s revenue sharing contract and retail competition, European Journal of Operational Research. Vol. 186, No. 3,637-651.
[26]Yao Zhong, Stephen Leung and K.K. Lai. 2008.?Analysis of the impact of price-sensitivity factors on the returns policy in coordinate supply chain,? European Journal of Operational Research, Vol. 187, No. 2,275-282.
[27]Yao Zhong, Stephen Leung and K. K. Lai. 2008.?The effectiveness of revenue-sharing contract to coordinate the price-setting newsvendor products’ supply chain, Supply Chain Management: An International Journal,?Vol.13, No. 4, 263-271.
[28]Xiaoge Meng, Zhong Yao, Jiajia Nie, Yingxue Zhao*. Low-carbon product selection with carbon tax and competition: Effects of the power structure .International Journal of Production Economics, 2018,forth coming.
[29]Jing Luan, Zhong Yao,Context congruity effects of online product recommendations: An eye-tracking study. Online Information Review,2018, Forth coming.
[30]Xiaoge Meng, Zhong Yao*, Jiajia Nie, Yingxue Zhao. Make or buy? It is the question: A study in the presence of carbon tax. International Journal of Production Economics, 2018,195,328–337.
[31]Biao Xu, Zhong Yao* and Pengfei Tang, Pricing strategies for information products with network effects and complementary services in a duopolistic market.International Journal of Production Research, 2018,1-21.
[32]Hao Liu, Zhong Yao*, The research on recycling management model of medical waste base on FRID technology.Fresenius Environmental Bulletin, 2017, 26(8):5069-5081.
[33]Hao Liu, Zhong Yao*, The research on the reverse logistics management of medical waste based on the FRID technology. Fresenius Environmental Bulletin, 2017, 26(12):8084-8092.
[34]姚忠, 2008.?零售商下游风险约束下的退货合同在单周期供应链中的协调性分析, 《管理科学学报》,?Vol. 11, No. 3, 96-105.
[35]姚忠, 吴跃, 常娜, 2008.基于项目的协同过滤推荐算法中集成语境信息的研究。《计算机集成制造系统》,? Vol. 14, No. 7, 1149-1456.
[36]姚忠，魏佳，吴跃,? 2008. 基于高维稀疏矩阵的协同过滤推荐算法。《信息系统学报》, Vol. 2, No. 2, 78-96.
[37]Yao Zhong, and Yonggui Wang, 2007. Using revenue-sharing contract to improve the supply chain performance under retailers’ competition.Asia-Pacific Journal of Industrial Management. Vol. 1, No. 1, 49-53
[38]Yao Zhong, Y. Wu, K K Lai, 2005. Demand Uncertainty and Manufacturer Returns Policies for the Style-good Retailing Competition, Production Planning and Control, Vol. 16, NO. 7, 691-700.
[39]姚忠，2003. 退货策略的在单周期产品供应链管理中作用, 《系统工程理论与实践》,Vol. 12, No. 6, 69-73.
获奖：
航空部航空科技进步三等奖，位列第二位。
专著：
姚忠编著，《电子贸易技术-EDI》，电子工业出版社，1999。
姚忠编著，《C语言问答》，人民邮电出版社，1998。
黄海军，姚忠等编著，《国家自然科学基金委员会管理科学部管理科学与工程十二五战略规划研究》，2012，科学出版社。
黄海军，刘作仪，姚忠等，2016. 管理科学与工程学科“十三五”发展战略与优先资助领域研究报告，科学出版社，北京。
